Why is everyone talking about Maternity Bride?


Australia's leading online maternity store, Sweet Lilly Maternity has launched its sister site www.maternitybride.com.au.  Maternitybride.com.au will cater to the literally growing market of pregnant brides and bridesmaids wanting chic, fashion-forward frocks for that special occasion.

Most of the brands stocked by Maternity Bride are available exclusively through the site including their own designer made-to-measure label Lilly B.

"Lilly B is perfect for pregnant women looking for that special occasion dress - it has everything that the pregnant fashionista wants; chic styling, comfort and amazing quality and attention to detail", said Sally Hainey, Managing Director and creator of www.sweetlillymaternity.com.au and www.maternitybride.com.au.

As Australia's premier online maternity store, Maternity Bride understands the ever-changing and needs of the fashion-forward, mum-to-be.

"Women are now embracing their femininity, especially during their pregnancies and gone are the days of oversized clothing that hide our bumps - now we want and crave sexy!" says Hainey.

With a store offering of more than 50 different labels, Sweet Lilly has one of the largest collections of sexy, stylish and affordable maternity collections in Australia, with a cult following of loyal customers who continue to purchase well after the birth of their children.

"We want to offer quality, edgy designs and exclusivity at affordable pricing", adds Hainey.

All garments purchased through Sweet Lilly Maternity and Maternity Bride are gift wrapped and sent via express post delivery, which means the average waiting time for ready-made goods is one to two days.